Competitor Analysis: Making It Easier To Beat Your Competition

A competitor analysis could be the single most important thing you do for your business this year. It is one of the most powerful tools a business can use to understand why competitors are attracting customers, and what it takes to outperform them.

Your competitors are out there right now, actively working to take your customers. They’re running ads, building their online presence, and showing up in places you might not even know about. Do you know EXACTLY what they’re doing, or are you just guessing? Because in all reality, they might already know what you’re doing.

Most local business owners are so busy running their daily operations that they only have a “hunch” about what their competition is doing. However, in a fast paced market like we live in today, hunches won’t help your business to thrive. You need concrete data to outshine the competition.

That’s exactly why we give you the option to include an in depth competitor analysis as part of our services.

If your competitors seem to be getting more customers than you are, appearing higher in search results, or showing up everywhere online, there is a reason for that.

Once you uncover those reasons, you can use the same insights to position your business ahead of them.

A side by side competitor analysis allows you to have the knowledge each and every month of where you’re improving, and where you’re declining. Thus, it allows you to be more strategic, and more methodical in your marketing efforts, and be able to come out ahead of them.

Most businesses focus only on their own marketing, but rarely step back and analyze what their competitors are actually doing.

A professional competitor website audit reveals valuable insights about how other businesses in your market are generating traffic, running advertising campaigns, and converting visitors into paying customers. When you understand their strengths and weaknesses, you can make smarter marketing decisions instead of guessing what might work.

What You Don’t Know Is Costing You

Most business owners have a general idea of who their competitors are. However, knowing their name, and knowing their strategy are two very different things.

The “Spy” Tools in Your Pocket

By adding this intelligence report to your service package, you get a look behind the curtain. We use high level tools to pull the curtain back.

Our competitor analysis goes deep. We pull data from multiple sources to give you a complete picture of where you stand, including:

• Domain metrics — How strong is their online presence compared to yours? Why does Google trust them more than you?
• Search rankings — What keywords are they ranking for that you’re not? Find the exact keywords sending them customers.
• Traffic data — How much website traffic are they getting compared to you.
• Ads intelligence — Are they running Google or Facebook ads right now? What do those ads say? What offers are they pushing? See what they’re saying that’s actually converting.
• Indexing data — How many pages does Google know about compared to yours?
• Behavioral advertising patterns — Who are they targeting and how?

This is real data pulled from industry leading tools that most small businesses would never even know where to look.

These insights paint a clear picture of where their traffic comes from and how they are reaching your potential customers.

When you combine this intel with our targeted advertising services, or rewards program, you are surgically placing your brand exactly where your competitors are currently winning.

Many business owners are surprised to discover how much opportunity exists once these insights are revealed. For example, a competitor may be relying heavily on paid advertising while ignoring organic search opportunities, or they may be ranking for keywords that your website could realistically compete for.

Behavioral Insights That Win

The modern market is driven by behavioral advertising. If your competitors are using data to follow your customers around the internet, you need to be doing it better. Our reports show you how they are targeting their audience so we can help you to pivot and offer a better solution to those same people.

Competitors may be running highly targeted campaigns that take advantage of behavioral advertising, showing ads to consumers based on online behavior, location, or past interactions. Understanding these tactics allows you to deploy smarter marketing strategies rather than wasting money on trial and error.

For those that want effective advertising for small businesses, this information is extremely valuable. Instead of guessing where to spend your marketing budget, you can see exactly where your competitors are investing their resources, and how those efforts are performing.

Knowledge Is Power, Especially In Business

When you know what your competitors are doing, you stop reacting and start leading, and outshining.

You find the gaps they’re missing. You see the keywords they’re ranking for. You discover the ads they’re running, and what’s working for them. At that point you use all of that information to build a smarter, more targeted strategy for your own business.

Effective advertising for small businesses is about spending your advertising budget in the RIGHT places, targeting the RIGHT people, and knowing exactly what you’re up against, so you’re not wasting money.

A competitor website audit combined with targeted advertising services gives you a real competitive edge that most businesses in your market don’t have.

Exclusive Strategy for LVSBS Partners: An Add On Service That Pays For Itself

Please note: Because of the intense manual labor and the high cost of the software we use to pull these metrics, we do not offer this as a standalone service. This is an exclusive “Inner Circle” benefit for our clients who are already running geofencing, loyalty programs, or another service with us.

We provide this because we want our partners to win. When you know exactly how the competition is winning, beating them becomes a simple matter of math and strategy.

When you combine real competitive insights with our marketing solutions, you gain a clear roadmap for outperforming others in your market.

Why A Monthly Competitor Analysis Report Pays For Itself:

Our competitor analysis reports are designed to strengthen and enhance the results of the other services we provide.

When paired with strategic marketing campaigns, geofencing, targeted advertising, or customer retention strategies, a competitor analysis helps to ensure your campaigns are built on the factual data of market intelligence.

If you want to stop wondering why competitors are attracting customers and start using that information to your advantage, a competitor analysis can give you the edge you need.

Stop guessing, and start knowing exactly how your competitors are winning, and how to beat them.
Add competitor intelligence to your strategy today, and start turning those insights into measurable growth for your business.