A competitor analysis could be the single most important thing you do for your business this year. It is one of the most powerful tools a business can use to understand why competitors are attracting customers, and what it takes to outperform them.
Your competitors are out there right now, actively working to take your customers. They’re running ads, building their online presence, and showing up in places you might not even know about. In all reality, they might already know what you’re doing. Do you know exactly what they are doing to stay ahead of you?
Most local business owners are so busy running their daily operations that they only have an idea about what their competition is doing. However, in a fast paced market like we live in today, hunches won’t help your business to thrive. You need concrete data to outshine and outperform the competition.
That’s exactly why we give you the option to include an in depth competitor analysis as part of our services.
If your competitors seem to be getting more customers than you are, appearing higher in search results, or showing up everywhere online, there is a reason for that.
Once you uncover those reasons, you can use the same insights to position your business ahead of them.
A side by side competitor analysis allows you to have the knowledge each and every month of where you’re improving, and where you’re declining. Thus, it allows you to be more strategic, and more methodical in your marketing efforts, and be able to come out ahead of them.
Most businesses focus only on their own marketing, but rarely step back and analyze what their competitors are actually doing.
A professional competitor website audit reveals valuable insights about how other businesses in your market are generating traffic, running advertising campaigns, and converting visitors into paying customers. When you understand their strengths and weaknesses, you can make smarter marketing decisions instead of guessing what might work.
What You Don’t Know Is Costing You
Most business owners have a general idea of who their competitors are. However, knowing their name, and knowing their strategy are two very different things.
The “Spy” Tools in Your Pocket
By adding this intelligence report to your service package, you get a look behind the curtain. We use high level tools to pull the curtain back.
Our competitor analysis goes deep, and pulls data from multiple sources to give you a complete picture of where you stand, including:
- Domain metrics: How strong is their online presence compared to yours? Why does Google trust them more than you?
- Search rankings: What keywords are they ranking for that you’re not? Find the exact keywords sending them customers.
- Traffic data: How much website traffic are they getting compared to you.
- Ads intelligence: Are they running Google or Facebook ads right now? What do those ads say? What offers are they pushing? See what they’re saying that’s actually converting.
- Indexing data: How many pages does Google know about compared to yours?
- Behavioral advertising patterns: Who are they targeting and how?
This is real data pulled from industry leading tools that most small businesses would never even know where to look.
These insights paint a clear picture of where their traffic comes from and how they are reaching your potential customers.
When you combine this intel with our local advertising services, or our SEO and AI search ready websites, you are surgically placing your brand against your competitors.
Many business owners are surprised to discover how much opportunity exists once these insights are revealed. For example, a competitor may be relying heavily on paid advertising while ignoring organic search opportunities, or they may be ranking for keywords that your website could realistically compete for.
Behavioral Insights That Win
The modern market is driven by behavioral advertising. If your competitors are using data to follow your customers around the internet, it helps to know how they are doing it.
Competitors may be running highly targeted campaigns that take advantage of behavioral advertising, showing ads to consumers based on online behavior, location, or past interactions. Understanding these tactics allows you to deploy smarter marketing strategies rather than wasting money on trial and error.
For those that want effective advertising for small businesses, this information is extremely valuable. Instead of guessing where to spend your marketing budget, you can see exactly where your competitors are investing their resources, and how those efforts are performing.
Knowledge Is Power, Especially In Business
When you know what your competitors are doing, you stop reacting and start leading, and outshining.
You find the gaps they’re missing. You see the keywords they’re ranking for. You discover the ads they’re running, and what’s working for them. At that point you use all of that information to build a smarter, more targeted strategy for your own business.
Effective advertising for small businesses is about spending your advertising budget in the right places, and knowing exactly what you’re up against, so you’re not wasting money.
A competitor website audit combined with various advertising services gives you a competitive edge that most businesses in your market don’t have.
Exclusive Strategy for LVSBS Partners: An Add On Service That Pays For Itself
Please note: Because of the intense manual labor and the high cost of the software we use to pull these metrics, we do not offer this as a standalone service. This is an exclusive benefit for our clients who are already running another service with us.
We provide this because we want our partners to win. When you know exactly how the competition is winning, beating them becomes a simple matter of math and strategy.
When you combine competitive insights with our marketing solutions, you gain a clear roadmap for outperforming competitors in your market.
Why A Monthly Competitor Analysis Report Pays For Itself:
Our competitor analysis reports are designed to strengthen and enhance the results of the other services we provide.
When paired with strategic marketing campaigns, various advertising, or any other service we offer, a competitor analysis helps to ensure your campaigns are built on the factual data of market intelligence.
If you want to stop wondering why competitors are attracting customers and start using that information to your advantage, a competitor analysis can give you the edge you need.
Start knowing and understanding exactly how your competitors are winning, and how to beat them.
Add competitor intelligence to your strategy today, and start turning those insights into measurable growth for your business.
Questions & Answers:
What is, and what is included in the Competitor Comparison Analysis audit?
Our Competitor Comparison Analysis audit is a comprehensive report that shows how you measure with several key metrics alongside your competitor.
This analysis is an essential part of all of our productive business solutions, and is only available to current clients that have one of our services. We set it up this way because it is a very manual and time intensive process, and a low cost for the work we put into it.
This analysis is a comprehensive deep dive into several factors to portray whether you are improving or declining against your competitors, and where you could improve with your online presence.
We use several metrics and tools to gauge the following: keywords, indexing, anchors, domain metrics, traffic, Google ads, Meta ads, and AIO score, and AIO search compatibility.
Why should I pay for a manual audit when there are free SEO checkers online?
Free online checkers only give you one piece of a very large puzzle. We don’t just run an online audit and click download. We manually utilize an extensive suite of professional tools to analyze keywords, anchors, indexing, traffic, ads, domain metrics, and AIO search capabilities, and score.
We then cross reference all of those metrics against your competitor’s metrics to analyze where you stand, and what needs improvement.
It is a time intensive, manual process that looks at everything, not just a single metric. This gives you a more thorough roadmap that a bot generated report simply cannot produce.
Get Started & Add Competitor Intelligence To Your Existing Plan Today